Streaming Wars between Major Platforms

Written by Punit Garg
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steaming war

 

The OTT platforms are fighting with their rivals. These major streaming platforms want to amp up their game and grab more attention over their platforms. From movies to original shows, these platforms cover it all.

 

The OTT platforms are fighting with their rivals. These major streaming platforms want to amp up their game and grab more attention over their platforms. From movies to original shows, these platforms cover it all.

But the major question is, what will they bring to the customers in 2023? To unravel this secret, here we present a detailed guide for you.

What are these Major Platforms Upto?

The long-staying war between these platforms has been beneficial for the viewers. These platforms vouch for customer engagement and the audience’s attention a lot. Here are some of the top-watched OTT platforms fighting for the top spot:

  • Netflix

2022 was the year of Netflix. The streamer is developing three noteworthy initiatives for 2023 and beyond. Netflix will launch an “Extra Members” feature in early 2023 to monetize password sharing. The feature will require account holders to pay an additional fee to create a sub-account for sharing the streaming service.

Chris Rock will be the first to test the livestreaming feature for his upcoming comedy special, which will be available on the streaming service next year. Live content may assist the streamer in attracting new subscribers.

Sadly, Netflix does not intend to introduce a live sports service. At the UBS Global TMT Conference, Ted Sarandos, co-CEO of Netflix, stated, “We have not seen a profitable path to renting major sports.”

  • Amazon Prime

In 2022, Prime Video became the exclusive home of NFL’s “Thursday Night Football,” which had its first game viewed by 15.3 million viewers, and its “The Lord of the Rings” spinoff was the most-watched series worldwide, with over 100 million viewers.

Amazon is investing extensively in content and will continue to do so for the foreseeable future. For example, the streaming service continues to invest in live athletics. In 2023, the company will host an exclusive NFL Black Friday game, the league’s first Black Friday contest.

Bloomberg reports that Amazon may also venture into the theatrical film market. The publication reported that Amazon could begin spending more than $1 billion annually to produce 12 to 15 films that will premiere in theaters before making their streaming service début. This would be a significant and costly risk for the company, as it has never invested this much in original films.

  • Disney+

Disney+ experienced many significant changes in 2022, including the launch of its ad-supported tier and the unexpected return of Bob Iger as CEO.

The $7.99/month “Disney+ Standard” plan was introduced to increase Disney+’s subscriber base. By 2024, the corporation hopes to have between 230 and 260 million Disney+ subscribers. In the fourth quarter of 2022, Disney+ recorded 164.2 million subscribers worldwide.

However, the advertisement launch has a significant issue: Disney+ Basic is not available on Roku devices. TechCrunch speculates that Disney and Roku will reach an agreement to alter this by the end of 2023, but this is merely a prediction. Alongside the launch of Disney+’s new subscription plan, the streaming service introduced modifications to the Disney Collection and a price increase for its ad-free plan.

  • HBO Max

Globally, HBO, HBO Max, and Discovery+ concluded the third quarter of 2022 with 94.9 million subscribers. In 2023, HBO Max and Discovery+ will combine. This spring, WBD will launch a combined streaming service combining HBO originals and Warner Bros. films with Discovery+’s unscripted programs, documentaries, and other content.

Wrapping up

The streaming industry is bigger and more diverse than ever, and there are a ton of premium SVOD platforms available right now for people to use.