Is Apple going to disrupt AR/VR segment forever?

Written by Akash Rai


Apple’s new Apple Vision Pro augmented reality headset aims to “seamlessly” combine the physical and virtual worlds. CEO Tim Cook described the ski-goggle-like device as “the first Apple product you look through, and not at.” True to rumors, it runs on its power supply and can be operated by the user’s gaze, touch, and voice.


It will go on sale early next year for a starting price of $3,499 in the United States market before expanding to other nations later in the year. Although Vision Pro is marketed primarily as an augmented reality gadget, users can easily toggle between augmented and full virtual reality.

More than a headset

This is more than just a VR headgear; it’s a full-fledged wearable computer that replaces your desk with an infinite display for maximum productivity. The Vision Pro also provides a screen as large as your field of view for enjoying 3D television and motion pictures. With Vision Pro, users may project apps, videos and photographs, and 3D animations onto the surroundings without losing their ability to see and interact with the real world.


Is it too pricey?

However, Apple’s influence tends to bring culture with it. Apple has recently placed a $3,500 wager on virtual reality goggles, seemingly believing it can revolutionize the industry in the same way it has transformed the computer, music player, smartphone, watch, tablet, and headphone markets.

A Breakthrough for the entertainment industry

Apple’s first 3D camera and screen are both included in the Vision Pro. Users can capture 3D images and videos by pushing a button on the screen. Apple claims that combining Vision Pro and spatial audio will create an immersive experience that can’t be replicated on a standard 2D display.

● Using this function, you can also experience movies and TV shows in a brand-new way. The Vision Pro makes the issue of screen size obsolete. You can make the display as big as your eyes will let you.

● Apple brought out Disney CEO Bob Iger to demonstrate the Vision Pro, and Iger gave a sneak peek at the potential integration of the device into the worlds of entertainment and sports. Iger added that Disney Plus would be compatible with the Vision Pro immediately.

● According to Apple, Vision Pro will support gaming, and hundreds of games will be available from launch. However, gaming isn’t the main focus.

Wrapping up

This will be a while before this happens because Apple headphones are expensive. However, if Apple keeps improving its new VR gear, it might become as ubiquitous as the iPhone. Tim Cook’s lecture seems staged to evoke memories of Steve Jobs’s legendary presentations, suggesting that Apple thinks the Vision Pro could be as transformative as the iPhone. It made sense; Apple hadn’t released a game-changing product in years, and this could be it.